Who’s behind the brand?
Who's behind the brand?
Our Story
In a world of international exchanges and an increasing will for sustainable development, Pakal Ethnic Surf Shop was created with multicultural influences and through a responsible production that supports local communities.
To cut the long story short, Pakal Ethnic Surf Shop is the product of collaboration of a Franco-Mexican team inspired by the surf culture of French west-cost and the colourful textiles and handcraft knowledge of Mexican traditions.
All of our products are handmade and are produced by family-run workshops in Mexico. The brand is managed by Michele, born in the Yucatan, Mexico, and Jeremie, her partner and photographer from Capbreton, France.
Together, this small team works to propose exotic products, inspired by positive cultural exchanges and the love of the ocean.
The Brand’s CEOs
Pakal Ethnic Surf Shop could not resist having not only one but two multitask CEOs. Their involvement goes from strategic decision making to dealing with our orders pick-packing down to biking to the post office for expeditions.




Who Made it?
A family, a technique, a cultural heritage, each of our products have a strong story that we are proud to tell. Discover more about the origins of our authentic handcrafted products and the people who actually made them.

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