The Art of Shaping, True to the Values of Surfing Far from mass production, where boards move endlessly down the line, the artisanal shaper embodies the soul of surfing: passion, craftsmanship, and authenticity. In the workshop, every handcrafted surfboard is born from an exchange, an idea, a shared vision between the surfer and the artisan. In the peaceful South of…

From Vision to Handcraft: The Spiritual World of the Huichol People Deep in the Sierra Madre mountains of western Mexico live the Huichol people, or Wixárika, one of the country’s most traditional Indigenous communities. Known for their vibrant beadwork and yarn paintings, the Huichol are more than artisans — they are guardians of visions, keeping alive an ancient bond between…